THE FAST ANSWER

Sub-accounts choose the base plan. Usage chooses the final bill.

HighLevel currently lists Starter at $97 per month, Unlimited at $297, and Agency Pro at $497. Annual prices are $970, $2,970, and $4,970—ten months of the monthly rate.

All three plans advertise unlimited contacts and unlimited users. The first practical divider is client capacity: Starter includes three sub-accounts; Unlimited and Agency Pro include unlimited sub-accounts. The next divider is what the agency needs to resell or automate for clients.

For a working estimate, enter those services in the free HighLevel total-cost calculator. It keeps unknown usage editable instead of presenting unavailable wallet data as $0.

Budget rule

Write the estimate as platform fee + usage wallet + enabled add-ons. A $97 subscription with active calling, texting, email, or AI is not a $97 operating cost.

THE THREE PLATFORM PLANS

The price jump should follow a real business boundary.

PlanPublished priceStronger fitUpgrade boundary
Starter$97/mo or $970/yrOne business or a new agencyMore than 3 sub-accounts
Unlimited$297/mo or $2,970/yrA growing client-service agencyNeeds markup, automated account creation, or advanced API access
Agency Pro$497/mo or $4,970/yrAn agency selling a branded software packageOnly after resale economics are proven

Unlimited adds unlimited sub-accounts, basic API access, and phone and email rebilling without markup. Agency Pro adds the controls for a more productized resale model, including automated sub-account creation, markup on selected rebilled usage, user or agent reporting, and advanced API access.

The words “Unlimited” and “Pro” describe platform access. They do not erase every third-party, telecom, AI, or optional-service charge.

THE REAL MONTHLY COST

Four meters sit beside the platform subscription.

  • Phone and messaging: numbers, calls, SMS, and MMS are paid through the agency wallet at the applicable usage rates.
  • Email: HighLevel's June 2026 billing guide lists LC Email at $0.675 per 1,000 emails across plans.
  • AI: Pay-Per-Use has no AI subscription; Growth is $50 per enabled location each month; Unlimited is $97 per enabled location, with stated boundaries and fair-use rules.
  • Optional services: dedicated IPs, listings, premium prospecting, WhatsApp, WordPress hosting, the branded client app, and other add-ons can create separate fixed or usage charges.
SIMPLE ESTIMATE

Base plan + expected wallet activity + (enabled locations × add-on price) + optional services = the budget worth approving.

Cash-control check

HighLevel's billing guide says usage comes out of the Agency Wallet and the card on file is charged automatically when the balance falls below its minimum. Before activating phone, email, AI, validation, or premium workflow usage, review the wallet's transaction history, minimum balance, and recharge amount under Agency View → Settings → Billing.

Rebilling changes who ultimately bears some costs; it does not make the costs disappear. The agency still needs a wallet policy, a client-facing price, and a process for failed payments, usage spikes, and refunds.

PLAN DECISION

Use the cheapest tier that supports the current operating model.

STARTER IS ENOUGH WHEN
  • You operate one business or at most three sub-accounts.
  • You do not need a client resale system.
  • You are still proving that the workflows save time or create qualified opportunities.
UNLIMITED EARNS THE JUMP WHEN
  • A fourth real client account is ready to launch.
  • Client count is growing faster than the $200 price difference.
  • Basic API access or at-cost rebilling is operationally useful now.
AGENCY PRO FITS WHEN
  • You have a defined subscription package and price.
  • Automated account creation removes repeated setup work.
  • Markup and reporting matter to the unit economics.
IT IS TOO EARLY WHEN
  • The resale offer has no paying customer.
  • “We might use it” is the reason for most features.
  • No one owns support, onboarding, and usage disputes.
14-DAY BUYING TEST

Test one complete revenue path before the trial renews.

  1. 01

    Choose one sub-account. Import only the contacts and workflow needed for a controlled test.

  2. 02

    Complete the path. Capture a lead, trigger follow-up, book or record the outcome, and check the reporting trail.

  3. 03

    Record every meter. Review wallet activity, email, phone, AI, and any enabled add-on—not only the subscription card.

  4. 04

    Set both spending controls. Review the wallet's recharge settings, then set the subscription renewal decision before the free trial ends.

BOTTOM LINE

Starter is the disciplined default for one operation. Unlimited is a client-capacity upgrade. Agency Pro belongs to a proven resale model. In every case, approve the total operating estimate—not just the headline plan.

Before opening the trial, use the cost calculator to save the base plan, enabled locations, expected email volume, fixed add-ons, and wallet allowance in one estimate.

Review HighLevel plans and the 14-day trial (affiliate link)
PRIMARY SOURCES

What we checked

Prices and program details change. These official pages were checked on August 30, 2026; verify the checkout price before buying.

  1. HighLevel official pricing page
  2. HighLevel pricing, billing, wallets, and rebilling guide
  3. HighLevel AI product pricing